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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

By:

Andreasen, Alan R, 1934-

Contributor(s):

Kotler, Philip

Material type: Text

Text

TextPublication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2005[Reprinted 2005].Edition: 6th edDescription: vii, 536 p. ; 536 p. : ill. ; 25 cmISBN:

8120322592
013041977X

Subject(s):

Nonprofit organizations -- Marketing

DDC classification:

658.8 21

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Kotler's name appears first on the earlier edition.

Includes bibliographical references and index.

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Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh