TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273711568 (pbk.)
U1  - 658.8 22
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003309.html
ER  -