Marketing research : Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. text and cases /
Material type:
TextPublication details: Homewood, Ill. : R.D. Irwin, c1986.Description: 836 p. : ill. ; 24 cmSubject(s): DDC classification: - 658.8 20
Contents:
Includes bibliographical references and index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Central Library, KUET General Stacks | 658.8 BOY (Browse shelf(Opens below)) | 1 | Available | 3010014883 |
Total holds: 0
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| 658.787 ORS Spares management handbook / | 658.8 BEL Marketing, concepts and strategy / | 658.8 BOO Contemporary marketing : | 658.8 BOY Marketing research : | 658.8 COR TQM for sales and marketing management / | 658.8 CRA Marketing management / | 658.8 ENG Cases in promotional strategy / |
Includes bibliographical references and index.
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