Marketing, concepts and strategy / Martin L. Bell.
Material type: TextPublication details: Boston : Houghton Mifflin, c1979.Edition: 3rd edDescription: xvi, 595 p. : ill. ; 24 cmISBN:- 0395265037
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Central Library, KUET General Stacks | 658.8 BEL (Browse shelf(Opens below)) | 1 | Available | 3010011067 |
Total holds: 0
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658.787 GOP Maintenance and spare parts management / | 658.787 LEW Scientific inventory control / | 658.787 ORS Spares management handbook / | 658.8 BEL Marketing, concepts and strategy / | 658.8 BOO Contemporary marketing : | 658.8 BOY Marketing research : | 658.8 COR TQM for sales and marketing management / |
Includes bibliographical references and index.
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