Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall.
Material type:
TextSeries: Always learningPublication details: New Delhi : Pearson, c2016 [impression 2022]Edition: 8th edDescription: xvi, 764 p. : illustrations. ; 280cmISBN: - 9789332559981
- Small business -- Management
- New business enterprises -- Management
- Entrepreneurship
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Entrepreneurship
- New business enterprises -- Management
- Small business -- Management
- Management and Business Studies
- 658.022 23
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| 658.01 MAI Psychology in industry / | 658.022 SCA Essentials of entrepreneurship and small business management / | 658.022 SCA Essentials of entrepreneurship and small business management / | 658.022 SCA Essentials of entrepreneurship and small business management / | 658.022 STE Small business management fundamentals / | 658.05 BED The computer solution : | 658.05 BED The computer solution : |
Previous edition: 2014.
Includes bibliographical references and index.
Section I: The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality Section II: The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur Section III: Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow Section IV: Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning the Next Generation.
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