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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler. - 10th ed. - Englewood Cliffs, N.J. ; New Delhi : Prentice-Hall ; Prentice-Hall of India c2000. - xxxix, 718, 130 p. ; 25 cm.

Includes bibliographical references.

ISBN: 8120316096

LCCN: 75020278

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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