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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - (various pagings) p. : ill. (chiefly col.) ; 28 cm.

ISBN: 9780273711568 (pbk.) 0273711563 (pbk.) 8129702010

LCCN: 2008003309

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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