BRICS and beyond :
Jones, Stephanie, 1957-
BRICS and beyond : executive lessons on emerging markets / Stephanie Karen Jones. - Chichester, West Sussex : Wiley, 2012. - 1 online resource (xi, 287 pages).
Includes bibliographical references and index.
Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.
With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today & rsquo;s MBA student to the wider world of 21st century international business. & ldquo; & hellip;this book is needed not only because it looks at business from the BRICS points of view; it also looks at business from the point of view of tomorrow & rsquo;s business leaders, and the challenges that they will have to cope with. & rdquo; & mdash;Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK & ldquo; & he.
9781119208181 1119208181
CL0500000221 Safari Books Online 774F40A7-0EA6-46CA-9729-0B5138BC6448 OverDrive, Inc. http://www.overdrive.com
2012019480
International business enterprises--Developing countries.
Social responsibility of business--Developing countries.
Diversity in the workplace--Developing countries.
Industrial management--Developing countries.
BUSINESS & ECONOMICS--International--General.
Diversity in the workplace.
Industrial management.
International business enterprises.
International economic relations.
Social responsibility of business.
BRIC countries--Foreign economic relations.
BRIC countries.
Developing countries.
Electronic books.
Electronic books.
HD2755.5
658/.049
BRICS and beyond : executive lessons on emerging markets / Stephanie Karen Jones. - Chichester, West Sussex : Wiley, 2012. - 1 online resource (xi, 287 pages).
Includes bibliographical references and index.
Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.
With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today & rsquo;s MBA student to the wider world of 21st century international business. & ldquo; & hellip;this book is needed not only because it looks at business from the BRICS points of view; it also looks at business from the point of view of tomorrow & rsquo;s business leaders, and the challenges that they will have to cope with. & rdquo; & mdash;Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK & ldquo; & he.
9781119208181 1119208181
CL0500000221 Safari Books Online 774F40A7-0EA6-46CA-9729-0B5138BC6448 OverDrive, Inc. http://www.overdrive.com
2012019480
International business enterprises--Developing countries.
Social responsibility of business--Developing countries.
Diversity in the workplace--Developing countries.
Industrial management--Developing countries.
BUSINESS & ECONOMICS--International--General.
Diversity in the workplace.
Industrial management.
International business enterprises.
International economic relations.
Social responsibility of business.
BRIC countries--Foreign economic relations.
BRIC countries.
Developing countries.
Electronic books.
Electronic books.
HD2755.5
658/.049