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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Keller. - Twelfth ed. - Upper Saddle River, NJ : : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 8120327993 0131457578

LCCN: 2004029595

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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